![]() In March, sales spike and continue to do so until they peak in June and then steadily decrease to be revamped the following Spring. In “normal” years, November through mid-February win the award for the year’s slowest months. Unfortunately, in recent years trends have been unpredictable. It’s no secret that seasonal trends dominate the real estate market. You can use a tool like REISift to do this. List stacking results in more targeted direct mail campaigns, which means less money. That means not just targeting pre-foreclosures but pre-foreclosures with high equity and out-of-state owners, or maybe it means targeting out-of-state landlords who have defaulted on their rental payments. Property List Manager defines list stacking as “an innovative method of filtering and managing the properties that help you identify only the most highly motivated sellers across all your lists.” The more general - and less targeted - your direct mail campaigns are, the more you will compete with other investors and agents for the prospect’s attention. The main challenge of direct mail marketing is standing out from all the other mail people receive, especially from other investors and agents. Real estate agents can target different zip codes or demographics where they want to buy and sell homes. Some of the most popular mailing lists for investors are… What problem are you solving, and who are its victims? Target them. Conversely, a desire for low-income leads will target low-income areas.Įvery message has an audience because every audience has a problem. A desire for high revenue leads will target high-income areas. With that information in mind, determine the ideal target area. What is your desired result? To get leads or to build awareness?.Do you want to target high or low-income housing?.Do you want to target house buyers or house sellers?.To discover your ideal recipient, ask yourself these questions. ![]() ![]() If you don’t have a message, you don’t have a direct mail campaign. You don’t have a message if you don’t have a target audience.
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